Email marketing is often considered as an obsolete and out of market online marketing platform. However, the reality is starkly different. 120 billion business related email promotions daily, a total of 5 billion email accounts (fig. as on December 2017) and 224 billion emails sent daily; these figures suggest how relevant is email marketing in 2018. Furthermore, there is more of a possibility that you will click on an email marketing campaign rather than ads on Twitter or Facebook. When it comes to ROI, email marketing possesses higher chunk of it compared to other online marketing platforms.
The above sentences lead to a question on how we start an email marketing campaign for our business. Win Digital Sydney is a leading online web development agency providing a complete online marketing solution for your organisation. Below are the few major pointers on planning an email marketing campaign.
Back to the paperwork, this falls for any kind of marketing campaign. Before initiating any marketing campaign, it is important that the team charts out realistic goals in sync with the vision. Based on it, the team can determine the type of campaign, content should be laid out. Few more things to incorporate in the email marketing strategy is regarding new products, target audience, what level of web traffic is expected.
Few major points to be considered in the email marketing strategy:
Links: In the email, you can include links to the contents or products of your website to keep traffic active
Donations: If any donation or charity campaign is on, email marketing can be a great tool to promote it.
General engagement and customer service: Marketing is not just related with products and sales, the softer side of marketing often reflects at maintaining engagement with the customers, public relations and customer service.
It is very important in email marketing that the message is received by the right target audience. Once the strategy is charted out, you should also be able to figure out the right prospects to achieve your goal. Marketing team should correct and update the existing list and make a detail list of known and existing customers. To capture new addresses, social media tools can come handy and with campaigns on social media, a new database can be created. Also, the customers who contact through the contact us page can be added to the existing data base for future communication.
Different types of campaign
There are several different types of email marketing campaigns and each must be chosen depending on the theme of marketing strategy or based on the timing and proximity. Major different campaign models are:
- Email Newsletter
- Announcements of flash sales of specific products
- Event Invitations
- Various offers and discount schemes
- Tailor made marketing schemes through email
Relevance and target oriented
That’s the core of the whole email marketing campaign. Some information must be embargoed, while some must be sent right on the time. If the campaign does not match the deadline, it might result into less interest by the target audience. Apart from the timing aspect, the design of the email should be neat, nicely designed and laid out. Win Digital Sydney helps to create stunning, neat and creative email newsletters by their creative desk. They have some creative ready-made templates for early bird campaigns.
When it comes to email marketing, it is all about targeting the right audience, with right content, right messages, and a great customer service team keeping a close tab on reporting and monitoring.